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Tips for Increasing Traffic to Your Website
Peter Hayes
There are many different options for increasing website traffic depending on your goals, experience, expertise and motivation. Here are a few. Contact us if you would like to talk more about putting these strategies into place.
Pay for advertising
It is possible to increase traffic through paid ads on social media like Facebook, Instagram, Nextdoor and others. You can also pay for ads to appear on Google.
- Pros: generally effective after experimenting with various keywords, messages, and ad formats
- Cons: typically expensive, especially at first, requires testing and validation of ad effectiveness
Self-promote
You can drive traffic to your website by mentioning it on your own social media posts. Encourage your family, friends, neighbors, and others in the community to visit your site and help spread the word.
- Pros: inexpensive, (but time consuming), fast if you are not shy about reaching out to others for help
- Cons: most effective if you have a large network who will assist in visiting your site and getting the word out
Offer a Sale
Offer a special, sale, promo, or other discount (grand opening, various holidays, seasonal, etc…).
- Pros: inexpensive (only discount what is actually sold) and timely, relatively straightforward to design
- Cons: best if you have a large network in place to help spread the word and take advantage of special offers
Enhanced SEO (Search Engine Optimization)
Implement and use various keywords and text on your website to become more visible to search engines.
- Pros: very effective at growing organic search over time by helping search engines find your site more easily
- Cons: can take time to implement and discover effective keywords, it is a paid service provided by SEO agency or in collaboration with your website designer
Use relevant search-friendly Content in your website
Have fun and create original content like blog posts, videos or podcasts to encourage visitors to your site!
- Pros: can generate excitement and genuine interest in your products and services
- Cons: takes time and energy (or money if hired out) to create enough content to impact search results
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